Not necessarily POD: Internetworking
Posted on November 20th, 2009 in braindump, making things
This is a quick (for long-winded values, I’m sure) segue from my ongoing (and going, and going) POD notes and rantings to a bit that may seem a little ahead of itself: Telling people that you’re Making Something.
Because you’re going to have to, when you’re done, you know. And you’re likely going to have a little bit of an uphill time of it, because the internet’s half broken, isn’t it. Oh, you know what I mean — you’ve got a blog, probably, but (Wil and Warren, you’re not to answer this one, because I’m not talking about you, yet) how many people read your blog? I’m not being mean about it — this isn’t supposed to put you off before you even start, trust me — but how many people do you pull over, and worse, how many of those people do you interact with?
That’s where the internet is half broken, right there, that last bit: Comments are shit.
And people keep trying to find ways to fix what is an inherently crap system is the main problem. I mean, how many fucking ways are there to leave a comment, these days? You can log into a wordpress or typepad blog, only maybe some of your readers don’t have (or want to make) accounts for either, so there are OpenID plugins and trackbacks and ShareThis and Stumble and Delicious and Technorati (and oh there’s one that went to fucking weed, innit) and All Manner of networking and feedback and pingback and chatback and every-damned-thing-else to address a “problem” that’s, honestly? Not solvable.
Most of the time, people aren’t going to have anything to say in response.
But, without that feedback, a lot of us lose steam, because how else will we know we’re being heard, or that anyone even cares?
Which is how the internet’s half broken, of course. Because one half, the Social Networking half, revolves around the idea that he who has the most friends, wins. And the other half, the Individual and Personal half, revolves around the idea that a single person should have a comments form on every page, and somehow the magic of connectivity will fill the lower half of every post with feedback and community.
Hahaha. But no.
I mean, yesterday I asked my 400ish twitter followers a direct question: What are you making? And I got, as expected, about 20 responses. Warren and Wil probably would have gotten about 100 (in fact, you can go look at the comments to Wil’s post on Making Things to see I’m absolutely right in that estimate), but they’ve both got HYUGE audiences. And that’s responses to a direct question. So what hope is there of building an interactive community around just general discussion and feedback?
Well… there’s really not. Not if you insist on using just one bit of the half-broken internet out of the box.
But then what the hell DOES work? See, here’s my crazy thought (and I got it from Warren who’s cleverer than you and me put together, so you know it’s true): We really could try interacting with Internet People like they’re real, you know, People.
Oh stop huffing, I haven’t even explained yet, and when I do, whatever you were about to shoot back will sound retarded.
Look, imagine you’ve got four friends over, or the five of you are out at the pub or whatever. How amazingly awkward would the conversation go if, every time you made any statement, you then paused until each person responded directly. Only once each person had said something could you move onto the next bit.
Like this:
- PERSON ONE says “Rough weather today!”
- PERSON TWO says “Yes”
- PERSON THREE says “Yeah it’s kinda blowing out there.”
- PERSON FOUR says “I had a rough day at work.”
- PERSON TWO says “Don’t hijack the conversation! We’re talking about the WEATHER right now”
- PERSON FOUR calls person two a Nazi
- PERSON ONE gets into a long, involved attempt to mediate between PERSONS TWO and FOUR
- PERSON FIVE says “Too long, didn’t listen. But it is cold out…”
- PERSON ONE says “Okay, good, we’ve all discussed the weather and I can see PERSON TWO is just going to pout until we move on to the next dedicated topic: How were our days at work?”
I mean, honestly, that’s a worst-case comment scenario, true — but it’s also just fucking ridiculous to think about EVER doing in “real” life, isn’t it?
Oh, I of course forgot the part where PERSON ONE is obsessively checking to see if weather.com has pinged his phone with a forecast that agrees with his initial statement. And is also staring at the table next to them, hoping some strangers will come over and agree, too.
That’s really just no way to have a conversation, is it?
But we want our blogs and our internet communication to be interactive, so we go with the half-broken system, even though none of us are so socially stunted that we think that’s how it should work — just because that’s the system that comes built on to the tools we’re using.
And you’ll note I’ve lopped that system right off my blog, because I’m no fan of tech that solves a problem that isn’t really there.
Conversations don’t happen in blogs. (There are, of course, exceptions to that rule. There are little networks of the faithful that do hang out in the comments sections of some of the bigger blogs, sure.) Conversations happen in forums, or on Twitter, and probably in GoogleWave while people figure out what to do with it, and in stranger places like FaceBook walls and roll-your-own networks, sort of.
(That last never really took off in the direction I expected, but then again, Cafepress have been around for ten years and we’re pushing for an uptick there, too, so I may just need to be patient)
But blogs aren’t social networks — they’re stations — and no matter how much crap we tack on to try and make them more interactive, they aren’t going to be (that definition of) networks because, ostensibly, a blog is a place where you talk and people dial in to listen.
That was a segue of its own, so let’s circle back to the original point: How do you get people to come listen?
Well, unless you’re very attractive and taking out 50-feet restraining orders on a daily basis, I don’t imagine you’ve got people peeking in your windows to hear you singing in the shower. And when you go out to grab a drink, I somehow doubt hundreds of people walk over to you to find out what you’re thinking.
If you’ve got any friends at all, I’d imagine you went out and found them, or got introduced by other people, or met them at work, or school, or by bumming a light 15 feet away from the bus stop.
If you’ve got online friends, I reckon you brought them over from the meat-filled world, or you met them over on Whitechapel, or someone on Twitter RT’d them, or you went looking for something in particular and found them by happy google chance.
And if you — and by extension, your Thing You’re Making — want an audience, you’ve got to tell those people when you’ve got something to show them, and lead them back.
Which is why, even though FREAKANGELS has been running into its third volume, now, Warren still twitters, blogs, and mails you a link, every week. It’s why I sweep off the sidewalk and tell everyone the new discussion thread is open — and also ask everyone how they’re doing, because it’s a forum that’s tacked on to a comic, but it’s also a forum of people I know and want to hear from.
And it’s why Whitechapel is all everything else the other 6 days and 23 hours of the week, because no community is there for just one thing. They’re there for each other, and themselves, too. And that’s why you can hit 9 out of ten threads on Whitechapel and find links and directions out to other people’s blogs and stores and projects… and you’re far more likely to see comments in the thread than you are on the individual pages, just to hit that point a little more home.
So. How do you find an audience for the Thing You’re Making?
You don’t.
You find people you like. And if you can’t find any, you find people that like the things you do. And you join their community — or, if there isn’t one, you make it and you tell everyone that’ll listen until four people show up — and you find out what they’re doing and you tell them what you’re doing. And you pay fucking attention to someone instead of your Google Analytics page of “unique yet nameless visitors” and maybe you end up buying their project before you even get around to selling your own.
And before you know it, you’ll have five friends who really probably don’t often comment on your blog, but they’ll all RT the link to your Thing You Made when you Twitter it’s live.
Oh, and also, you’ll have five friends, and you won’t be that guy that bitches about how hard it is to make connections online. That’s a win, too.


