POD: The P stands for Pretty
Posted on November 23rd, 2009 in making things
One of the things I never get tired of hearing about Shivering Sands is: “It looks like a real book!”
I mean it is, obviously, a real book in that it’s really pages of printed words on paper with a cover. But what I think most people mean by that exclamation point of whodathunkit! is that it doesn’t look like a POD book. Or, more precisely, like they expected a POD book to look like.
And that’s down to two things: One, Lulu use good paper – the interior is 60# white text stock, which means it’s a solid weight that holds crisp printing, and the cover stock is 100# laminated so it’s not too light or to heavy, and it holds vibrant color and clear text. And two, I didn’t make the thing with 12 different typefaces all double-spaced and centered at 20pt.
I can’t say much about the first point beyond yes, POD shops do use decent paper these days, so you’re not getting a “book” that’s just copy paper with a wire-o binding stuck on. That’s a bit of a big deal compared to ten years ago, or what you’ll get at Kinkos, sure – but that’s just where we are in the technology, now. POD shops are (mostly) all at the point where they can and do offer affordable “real” books.
But the second point, well that I can talk about a little more. Because a good looking book with crap content is still a crap book – but wonderful content that you can’t actually read is also a crap book. So I want to talk about the design of book a little, because Warren gave me the wonderful content to play with, but I’m pretty proud of having made it look good.
There are a lot of rules, guidelines, public and private knowledge, and general best practices to book layout and design. And I broke about as many as I followed, so hell if I’m going to even attempt to quote them all, heh. Instead, I’m just going to talk you through some of my process and intentions, and you can take from that what you will. One of the blessings and curses of POD is that you’re in charge of the finished product, after all.
So, to start with: Type. Shivering Sands is – with the exception of the three instances of Futura Bold on the cover – set in Caslon. Top to bottom, front to back: one typeface. And that strict adherence to a single type isn’t absolutely necessary, but it really is a good idea. At most, you should really only have two typefaces in your entire book, and one of those should only be headings.
And, look, I get it – I love fonts, I do. I download types that I can’t even think of a use for just because I think they’re pretty. And even though my aesthetic leans to the clean and minimalist, my first draft of Shivering Sands had about four or five different typefaces to see how things could look. There’s a very real temptation – especially if you usually work with web-safe fonts – to go a little fancy in print.
The thing is, looking at that first draft… well, I already knew this, but it really hit home when I was seeing the layout on my screen: a book isn’t about a hodgepodge (or even a well-behaved family) of fancy fonts. A book, at its best, a collection of ideas in (if the designer does their job right) a portable and readable format.
And Warren’s ideas and the words he uses to make them solid, whatever he may say about them, are like the prettiest girl in the world: They don’t need makeup. So for draft two of the book, I pulled back to a single, simple, nearly invisible typeface. And suddenly every page was drop-dead gorgeous. No single word was vying for attention with an exaggerated ascender or stroke-weight. When you read Shivering Sands, your eye should quickly learn the shape and weight of all the letters… and then completely ignore them, and just let the content beam straight into your brain.
Which isn’t to say that the layout is boring.
I knew going in that we were going to be working with essays – a lot of short form pieces – and I wanted to stick some even shorter bits in from Twitter. Those Twitter bits between pieces were my idea – I started calling them sorbet, to cleanse the brain palate between rants, heh. But there is some attention to the details of the format that makes navigating a book like that as easy from start to finish as it is if you just pick it up and let it fall to a page.
Tiny little things like changing the right-page headers to the title of the essay if you’re four pages in. It’s a small detail, but it lets you easily flip back to the first page if you’ve just opened the book on a whim. Right-justifying the bursts of sorbet (that still cracks me up, and that’s all I ever want to call Twitter, anymore) and dropping them to small-caps to clearly define that you’re on a page of concentrated information that exists alongside but independently of the essay content. Even the full-page, left-side titles to each essay – the “take a deep breath, ’cause we’re heading into the next one” pages serve to break the book into digestible chunks of content.
And some of that I would, of course, do very differently for a work of long-form fiction, or a photobook, or anything else. The point is, it’s a really good idea to think about layout – any layout, from books to shirts to web to notes – in terms of how you want it to be read, and how you can help the reader follow along.
And that leads me to the actual content. It’s probably not technically design, but there is some overlap. Warren picked about 90% of what went into Shivering Sands and I did my job as editor to pick a couple more essays and all the Twitterbits. But when you’re dealing with any sort of modular content (essays and art/photos being the main ones), it’s worth your time to sit down and fiddle with the order a bit. A book is, after all, a container – and an organized toolbox is a lot more useful than a junk drawer. For my part, I just put the essays in roughly chronological order, because they flowed quite well that way, I thought, and then I spliced in the sorbet with some eye to complementing the surrounding content… with the occasional bit of random thrown in for fun. If I did my job right, Shivering Sands should read like an album, with one piece flowing into the next as well as any one piece stands on its own.
By way of some general advice: we’re very used to the web breaking left-aligned paragraphs with a double-space, and sans serif typefaces to make everything easy to read. That’s because we’re usually digesting smaller chunks of text, serif typefaces look a bit crap on a monitor at smaller sizes, and browsers are pretty crap at justification for anything but the narrowest columns.
For books, it’s a really good idea to pick a serif typeface, a comfortable and consistent line-height, and indent the first line of a new paragraph. There are SCIENTIFIC reasons for that – serifs leading the eye along a line, indents clearly marking a new paragraph without the jolt of a double-break, etc – but mostly it just looks good, let’s be honest. I’d lay odds that the books you may have picked up and thought “Oh, this isn’t a real book” are the ones that just didn’t follow those three simple steps.
And, as with any rules, there’s wiggle room: I went with a much looser justification and taller line-height for Shivering Sands than I would have for a navel, for instance. A little to give the lines room to breathe, and a little because I’ve been doing the same in my web layouts of warrenellis.com for ages – it’s an aesthetic I find pleasing and readable for essays and dense info dumping. And I had a bit of fun calling back to the web-roots of the pieces in things like the full-indent and padding in inline quotes (which, in turn, is the web calling back to newspapers, magazines, and academic texts) because, again, it was my book to play with, and I think it looks good.
And that’s basically your takeaway, right there. You must own books, I really hope, so you can thumb through and pay attention and learn how to make them look. Start simple, with the layout of your own book, and then find the places where you want to have a bit of fun and make the design more “you.” And then, when you’re done, and you’ve got your printout or your proof, just flip the book open to a random page and really look at it. If you’re honest with yourself and you say “this looks good” – then there you go. If not, well, maybe just dial it back, just a bit. Remember that you’re making a Thing For People To Read, and that doesn’t mean it can’t be a work of art… so long as people can read it.


