Design SCIENCE!
Posted on December 6th, 2009 in making things, outbound links
Several people have asked: “What font should I use for my book?” And I haven’t got a clue, really. That’s going to differ case by case, book by book, author by author, audience by audience. But I thought I’d take a look over at the always excellent I Love Typography blog to see if John had any more specific advice. And it turns out he’s written up an entire post On Choosing Type, tada.
Alas, the first paragraph of it is absolute nonsense to anyone with free-turning gray-matter – for those of us that don’t have a hard line between our left and right brains the statements “Art can’t be Science” or “Science can’t be Art” are a bit narrow and uninformed. But that aside, it’s all very good advice, some of which you’ll already have seen here (Print out and read the thing! Consider your audience and intent!).
So yes, there’s very good advice on picking your type that you should go read. But for those of you that don’t necessarily feel like Artists (and this applies to every bit of design, from colors to fonts to paper to art), don’t you worry: Always remember that SCIENCE! isn’t the cold, dead thing that people that don’t understand it accuse it of. SCIENCE! is any knowledge base or practice that allows for repeatable and predictable results. We make our own SCIENCE!, every day, whether we’re smashing atoms together or knitting socks. Artists use trial and error, too. Whatever you’re trying to Make, you just give it a go and keep at it until it’s right. Don’t you ever let anyone put you off by saying “You can’t learn to do this, you just have to know.”
Just get it done, learn from your mistakes, and apply those lessons to the next thing you do. That’s SCIENCE! And it’s its own art.


